Interesting fact:

During the 1970s, one of the most frequently-aired commercials on TV was the Life cereal advertisement titled "Mikey Likes It." The ad featured an adorably cute little boy with freckles covering his round face. His name was Mikey, and he was the quintessential picky eater. The commercial created two popular catchphrases, "Mikey likes it" and "Hey, Mikey!" The commercial was so popular, it continued to air for the next 13 years. As too often happens in the entertainment industry, rumors flew about the little boy who played Mikey, most notably stories that he died at a young age. And as too often happens in the entertainment industry, the rumors were far from true. John Gilchrist, the young Mikey, is alive and well, living in Pelham, NY, with his wife and three children. Source: GroovyHistory.com